Amazon Price Calculator USA
Amazon Price Calculator USA
Find the right selling price for your products on Amazon.com. Enter your cost, desired profit margin, and Amazon USA fees to get a recommended selling price, total costs, and break-even price.
Calculate your price
Amazon Price Calculator USA
Enter your product cost, desired profit margin, and all Amazon.com fees to get the recommended selling price and full cost breakdown.
Your Results
Fill in the form and click Calculate Selling Price to see your recommended price and profit breakdown.
How it works
How Amazon Price Calculator USA Works
The calculator finds the selling price you need to achieve your desired profit after all Amazon.com fees and costs.
- Enter your costs and target margin – Add product cost, FBA fulfillment fee, storage fee, shipping, packaging, other costs, and the profit margin you want (e.g. 20% on cost).
- We account for referral fee – Amazon's referral fee is a percentage of the selling price. The tool solves for the price so that after deducting this fee and all costs, you get your desired profit.
- Get recommended selling price – The result is the minimum selling price (before any rounding) that covers all costs and meets your profit target on Amazon.com.
- Use break-even and margin – Break-even price is the minimum price to cover costs with zero profit. Compare it with the recommended price to see your cushion and evaluate pricing strategies.
Fee breakdown
Amazon USA Fees Explained
Understanding Amazon.com's fee structure helps you price products competitively while maintaining profitability.
Referral Fee
Amazon charges a referral fee as a percentage of your selling price. Rates vary by category: Electronics (8%), Home & Kitchen (15%), Clothing (17%), Books (15%), etc. This is the primary fee charged by Amazon.com.
FBA Fulfillment Fee
Fulfillment by Amazon (FBA) fees cover picking, packing, shipping, and customer service. Fees depend on product size, weight, and category. Standard-size items typically range from $2.50–$5.00+ per unit.
Storage Fee
Monthly storage fees are charged for products stored in Amazon fulfillment centers. Rates vary by season (higher during Q4) and product size. Long-term storage fees apply to items stored for 365+ days.
Shipping Costs
Shipping costs depend on your fulfillment method. FBA sellers pay fulfillment fees instead of direct shipping. FBM (Fulfillment by Merchant) sellers handle their own shipping and should account for these costs.
Packaging Costs
Costs for packaging materials and handling. FBA sellers have packaging included in fulfillment fees. FBM sellers need to account for packaging costs separately in their pricing.
Sales Tax
Sales tax varies by state (typically 0–10%). Amazon collects and remits sales tax on behalf of sellers in most states. Sellers should account for sales tax impact on pricing and margins, especially for high-value items.
FAQ
Amazon Price Calculator USA FAQs
Common questions about Amazon.com pricing, fees, profit margins, and selling strategies.
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What is the Amazon Price Calculator USA?
The Amazon Price Calculator USA helps you find the recommended selling price for a product on Amazon.com. You enter your product cost, desired profit margin, Amazon referral fee percentage, FBA fees, and other costs. It then calculates the selling price you need to achieve your target profit after all fees.
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How is the recommended selling price calculated?
We add all your costs (product cost, fulfillment, storage, shipping, packaging, other) and your desired profit (based on margin % on cost). Because Amazon's referral fee is a percentage of the selling price, we solve: Selling Price = (Total Costs + Desired Profit) ÷ (1 − Referral Fee % ÷ 100). This gives the price at which, after paying the referral fee, you cover costs and get your target profit.
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What referral fee does Amazon.com charge?
Amazon.com referral fees vary by category: Electronics (8%), Home & Kitchen (15%), Clothing & Accessories (17%), Books (15%), Sports & Outdoors (15%), etc. The exact rate depends on your product category. You can find your specific referral fee percentage in Amazon Seller Central under the category's fee schedule.
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What are FBA fulfillment fees?
FBA (Fulfillment by Amazon) fees cover picking, packing, shipping, and customer service. Fees depend on product size (standard-size, oversize) and weight. Standard-size items typically range from $2.50–$5.00+ per unit. Oversize items cost more. You can find exact fees using Amazon's FBA Revenue Calculator in Seller Central.
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How do I account for sales tax in pricing?
Sales tax varies by state (typically 0–10%). Amazon collects and remits sales tax on behalf of sellers in most states. You can enter the applicable sales tax percentage in the calculator to see its impact on total costs and profit. For accurate pricing, use the sales tax rate for your target market state.
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What is break-even price?
Break-even price is the minimum selling price at which you cover all costs (product cost, Amazon fees, shipping, etc.) with zero profit. Below this price you make a loss. It's crucial for pricing decisions because it sets the floor for your selling price. Always price above break-even to ensure profitability.
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What is the difference between profit margin and ROI?
Desired profit margin is a percentage of your product cost (e.g., 20% margin on a $10 cost means $2 profit). Expected profit margin in the results is on selling price (profit ÷ selling price). ROI (Return on Investment) is profit as a percentage of product cost. Both metrics help evaluate pricing strategies.
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How do I find my Amazon.com referral fee percentage?
You can find your referral fee percentage in Amazon Seller Central under "Fee Structure" or by checking the category listing in Seller Central. Referral fees are category-specific, so check the rate for your product's category. You can also use Amazon's Revenue Calculator to see all fees for a specific product.
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Should I use FBA or FBM for Amazon.com?
FBA (Fulfillment by Amazon) includes fulfillment fees but provides Prime eligibility, better visibility, and Amazon handles customer service. FBM (Fulfillment by Merchant) gives you more control but requires handling shipping yourself. Use the calculator to compare costs for both models and choose based on your business needs.
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Are the calculator results accurate for all Amazon.com sellers?
Results are estimates based on the numbers you enter. Actual fees (e.g., FBA by size/weight, storage by season) and taxes may differ. Use the output as a guide and always verify with Seller Central and your own accounts. This calculator provides estimated results only.